Each domain is scored 0-10 on five dimensions, then combined into a weighted composite score out of 100.

Name Quality

Real dictionary words, semantic meaning, and keyword relevance score higher.

Length

Shorter domains score higher. The sweet spot is 5-10 characters.

Brandability

Unique, memorable names that are easy to pronounce and unlikely to be confused with existing brands.

Readability

Can someone read, spell, and say this domain without thinking? No awkward letter combos.

Commercial Value

Premium TLDs (.com, .ai), high-intent keywords, and broad market potential boost this score.